One of the most common verbalised fears to me as a mentor and entrepreneurial trainer by business owners – is making the wrong decision. Being exposed to so much information, technological advances and many business opportunities can turn the most decisive of us into feeling uncertain about the “right” way forward. Many of us have been taught that effective leadership requires us to be certain and decisive. Let me assure you that effective leadership in today’s environment does not. Effective leadership in today’s environment is far more about learning to navigate an environment of change.
These are the traits of navigational leaders:
Through my own learning, I have come across the following sites and apps (just google the names below) that make things so much easier for smaller businesses to compete digitally with the bigger businesses when doing their own promotions.
This is what they can help you with;
Pexels – free images for use in business marketing. Images are especially important for catching the eyes you want to target in social media
Hootsuite – I am all for measuring results “out” from efforts “in”– this is the best guide for making good decisions – HootSuite does this very well for social media marketing
Grammarly – if you are writing for your business or posting on social media this site checks your grammar and spelling
Canva – really helpful for Facebook ad campaigns as well as any other presentation designing with its amazing variety of templates
You might have noticed that my EnQ article has not been published for the past two months – this is because I am doing a lot of writing in the areas of academic leadership and corporate leadership too. I have therefore had to cut my business owner/leadership articles down to once a quarter to retain their value and insight. I hope that you still find my thoughts helpful and that you stay with me – lion territory can be lonely for us business owners and I value and appreciate your connection.